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An internal innovation unit can be tasked with coordinating innovation activities between the corporate and the start-up as well as making use of various channels to bring on board partners well-suited to the successful launch and scale of a potential business innovation.
In the post-digital era, digital marketing activities and effective utilisation of digital marketing channels is going to be not just essential but crucial when determining the outcome of success of any new and innovative start-up.
The internal innovation unit can also reach out to industry leaders on various digital networking platforms and channels in order to attract suitable partners to work on the project as well as oversee the co-development of the product in its nascent stages as well as post-launch innovation. These partners can be in the form of incubators and accelerators or technology consultants who can bring their expertise and industry insights to help create a unique selling point.
Send us a message so that we can put our thinking caps on, together.
