Creating a Marketplace for Saudi Brands and Content Creators

Overview:

PushBrands, a startup based in Saudi Arabia, identified a significant market opportunity to develop a platform that connects brands with content creators. This innovative platform was envisioned to foster collaboration and enhance user-generated content (UGC) throughout the region, serving as a dynamic marketplace where all participants could derive mutual benefits from their engagements. 

However, building a robust, market-competitive platform while navigating the unique Saudi market presented challenges. 

PushBrands seeked a transformative innovation through CodeNinja's RAD expoerts, HyperSquads to develop a user-friendly platform. This resulted in three core applications: 

• A user-friendly branded digital platform 
• A web application marketplace for brand-creator connection and monetization 
• An admin application for platform management 

Business Challenges:

PushBrands faced several hurdles in their mission to penetrate the Saudi digital landscape: 

• Establishing Brand Identity: Building trust and brand awareness as a new player 
• Rapid Development & User Acquisition: Launching a user-friendly platform quickly to attract brands and creators 
• Facilitating Communication: Ensuring clear and efficient communication between brands and creators 
• Secure Transactions & User Protection: Prioritizing secure payment gateways and user protection for seamless transactions 
• Regulatory Compliance & Platform Governance: Ensuring the platform complies with local regulations and maintaining proactive governance. 

The Solution:

PushBrands leveraged CodeNinja's central proprietary development platform, Hyper, to overcome several business challenges. Explore how a dedicated unit of experts known as HyperSquads, collaborated with PushBrands to build three core, market-ready deliverables: 

• A branded digital platform showcasing PushBrands’ services and success stories 
• A web application marketplace facilitating seamless interaction and monetization between brands and creators 
• An administration application for managing users, content, and platform performance 

Download the case study to explore the journey of PushBrands with CodeNinja's development platform, Hyper.