Creating a Marketplace for Saudi Brands and Content Creators: The PushBrands Story

Overview:

PushBrands is a Saudi Arabian company founded by a passionate e-commerce entrepreneur. The team identified a significant market opportunity to develop a platform that connects brands with content creators. This innovative platform was envisioned to foster collaboration and enhance user-generated content (UGC) throughout the region, serving as a dynamic marketplace where all participants could derive mutual benefits from their engagements.

However, building a robust, market-competitive platform while navigating the unique Saudi market presented challenges. They needed a developer-first platform that could define their application's business logic and instantly scaffold the underlying architecture, UI components, and role-based system behavior with AI.

The client leveraged Hyper’s AI-native development capabilities to build three core applications:

• A user-friendly branded digital platform
• A web application marketplace for brand-creator connection and monetization
• An admin application for platform management

Business Challenges:

• PushBrands faced several hurdles in their mission to penetrate the Saudi digital landscape:
• Establishing Brand Identity: Building trust and brand awareness as a new player.
• Rapid Development & User Acquisition: Launching a user-friendly platform quickly to attract brands and creators.
• Facilitating Communication: Ensuring clear and efficient communication between brands and creators.
• Secure Transactions & User Protection: Prioritizing secure payment gateways and user protection for seamless transactions.
• Regulatory Compliance & Platform Governance: Ensuring the platform complies with local regulations and maintaining proactive governance.

Solution:

PushBrands leveraged Hyper’s intelligent software generation to rapidly scaffold and configure their platform. Built on real business logic and driven by context-aware AI agents, the system gave developers full control and ownership.

The platform provided an architecture-first foundation, converting requirement docs into full-stack applications with modular logic, governance rules, and secure role-based access from day one. Explore how Hyper accelerated PushBrands’ go-to-market journey with three proprietary solutions:

• A branded digital platform showcasing PushBrands' services and success stories.
• A web application marketplace facilitating seamless interaction and monetization between brands and creators.
• An administration application for managing users, content, and platform performance.

Download the case study to explore how Hyper helped PushBrands create an MV