Empowering 9,000 Drivers Across the Middle East’s Largest FMCG Logistics Network
Client Background
Almarai, the world's largest vertically integrated dairy company and the top-ranked FMCG brand across the Middle East and North Africa, manages over 635 products and a distribution fleet of over 10,000 vehicles, serving millions daily across the MENA region.
Business Challenge
With rapid expansion, Almarai faced mounting inefficiencies in its vast logistics network. Manual driver coordination, error-prone trip management, fragmented systems, and over-reliance on human coordinators led to significant delays, operational risks, and hindered scalable growth.
The Solution
CodeNinja partnered with Almarai to deploy a modular, AI-enhanced conversational platform. This unified system provides centralized communication, automates task tracking, and streamlines approvals for 9,000+ drivers. Leveraging a low-code, serverless architecture built on Microsoft Power Platform and Twilio, the solution replaced manual handovers with real-time, structured communication via a familiar mobile interface, seamlessly integrating with Almarai's existing enterprise systems like SAP.
Measurable Outcomes
This transformation yielded significant results:
- 9,000+ Drivers Empowered with seamless mobile-first communication and support.
- 80%+ Driver Support Interactions Automated, moving tasks such as approvals and allowance checks from manual to digital.
- <3s Average Chatbot Response Time, resolving performance bottlenecks for rapid operational flow.
- 70% Reduction in Manual Driver-Office Interactions, replacing repetitive visits with efficient digital workflows.
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